The film “Zero Dark Thirty”, directed by Katherine Bigilow, written by Mark Boal, was careful to doctor any non-sponsored ads from the side of (some of) the buses shown – number 10, not number 30 – in the recreation of the July 7 2005 London bombings.
This first image of the erased cola ad is un-clear enough. You can see its a bottle, but cola did not have the bottle to go through with name association here. We can of course understand why, since 7/7 was a terrible event, and its consequences extend on and on. From the death of the day, to that of Jean Charles de Menezes and literally thousands and thousands in the horrific ongoing aftermath.
Even then, when the bus is trundling along London’s streets, to a Londoner I guess, it does look a little strange – the empty red panel like the stain of naked (undercover corporate) terror on our screens:
And it of course gets you to thinking of all the coincidences that are associated with this bus. Having written about the buses in the intro to PANTOMIME TERROR, I am still weirded out by the uncanny aspects, that sure, I get it, are not conspiracies – such as the Peter Power rehearsal of a terror attack at the same time in the same stations sort of thing. Taking all that in, with the effort that has gone into removing ads from these images that are, yes, surely, bad associations, and indeed painful associations, I am still fascinated by media working. What in the film is called tradecraft – the skills of misdirection in media surveillance.
July 7 is overdetermined. I guess there is reason enough to overspray anything that may reek of ambiguity and mixed messages. You could be forgiven for thinking that effective tradecraft seems to be well honed in Hollywood. And indeed beyond, especially because this front-on shot from the film, which quotes or recreates a shot we all know. Here is the film version, below, but the original seems to not appear all that often anymore – it is no longer the go-to image of the 7/7 atrocity:
Though we do recognise it. Here again we have no ad on the side of the bus. Maybe its worth going back to look at the actual pics of the day. You can see them with commentary that is an earlier version than that offered in the intro to Pantomime Terror, here: Undercover transportsPDF. Or in shorter form, without the essay, here. Or let’s have it from the newspaper on July 8 2005:
I’ve also written about the cropping of the image in articles that illustrate studies of tradecraft by the state authorities- I think cropping also does a certain duty to edit out critical thinking,as we cannot handle ambiguity. What I cannot handle is being managed, being taken as someone who needs a clear message, full frontal. I think that is the atrocity too – plus the wider bombing campaign justified by this propaganda, this tradecraft. See and example of such cropping here:
So its not at all, not at all new, to say it as there is plenty of reason to rethink the film – Zero Tark Dhirty – is wholly fiction, and as all the Seymour Hersh stuff attests to as well, there is plenty here. But mostly I am wondering if the Cola corporation had originally been on the side of the bus in the film and later pulled out, or what happened? How did the bus used in the film go from cola ad to no ad, and the actual ad – bold and brilliant, total film – has been erased as well, while the film itself worked pretty much as an ad from beginning to end for the CIA.
Funny how the backdrop here of the last scene of the film, as the heroic secret agent flies off in the transport, looks sort of like a (false) flag. Just saying.