Big Fight, punchy new book to come… #India #Media #Film #SouthAsia (if I can get the final edits done this weekend).

Screen Shot 2015-06-17 at 22.47.58“TV is now increasingly entertainment. News is entertainment. You have to create some element of entertainment … people shouting at each other … or some kind of conflict. It is not always about information. I am not saying in the Big Fight you don’t try to inform but if the entertainment element was not there the programme would probably not have survived. You have to package it … First Punch, Second Punch … Otherwise who will see? There has to be some heat” (Sardesai interviewed in Mehta 2008:255)

(these pictures are not directly linked to the quote, which is about NDTV 24X7 news coverage as part of the new book < but there is indeed discussion of the film also>)

<Mary Kom was the winner of the 2008 World Boxing Championship>