Communicating India’s Soft Power: Buddha to Bollywood
Professor Daya Thussu
Date: Thursday 8 May 2014, 6:30 pm
Venue: Nehru Centre, 8 South Audley Street, London W1K 1HF
As the world’s largest democracy with a vibrant and pluralist media system, India offers an excellent case study of the power of culture and communication in the age of mediated international relations. This pioneering attempt – the first book-length study of India’s Soft Power – from an international communication/media perspective, fills the existing gap in scholarship as well as policy literature in this area. The book, published by Palgrave/Macmillan in New York in their prestigious Global Public Diplomacy series, has been described by Professor Ashis Nandy as an ‘excellent, comprehensive yet brief survey of the scope and limits of India’s Soft Power and the country’s changing status in global public culture and media’.
Daya Thussu is Professor of International Communication and Co-Director of the India Media Centre at the University of Westminster in London. Professor Thussu has a PhD in International Relations from Jawaharlal Nehru University, New Delhi and he is the author or editor of 16 books and the founder and Managing Editor of the Sage journal Global Media and Communication.
The event will mark the formal launch of the book by Dr Virander Paul, Deputy High Commissioner of India in the UK, to be followed by a brief presentation about the book by the author and a discussion with Professor Lord Bhikhu Parekh about the issues raised in the book.