I’m corresponding with a certain Jen O about her prospective PhD here:
Her day job in marketing reminded me of an anecdote I’ve been meaning to post:
There once was was a workshop once that was run by our marketing/consultancy people. I think this was a rather dim excersize from no doubt excessively paid chancers, but we had fun at this workshop. They asked us to break into teams and brainstorm the five main themes of Goldsmiths mission/brand. Our group had to take the slogan – ‘Goldsmiths offers a transformatory experience’ and make it more ‘edgy’. Stage one we came up with ‘Goldsmiths will change the way you think’, which is OK and I’d been using a version of this for years in introductory talks for new students (I’ve another talk coming up on Opend Day wednesday 18th Feb). But we had to report back at this meeting in front of all the college heads of departments and other tops. All fine, the then head of finance was our designated feedback person, so – with him in a bow-tie – we had him stand up and announce to the assembled heads that our second stage radicalization of that slogan – ‘we will change the way you think’ was now ‘We will fuck with your head’. Much laughter and mock shock, credit to him for doing our bidding. Needless to say, our rewritten slogan for Goldsmiths was subsequently voted down and on the strapline and on the twee little lapel buttons they made as part of the ‘rebranding’ our slogan was not adopted. The badge instead says ‘radical’ – which is of course counter-indicative [but I could not find an image of that badge on line, so will scan it tomorrow maybe, in the meantime see the random badge pic generator to the left, and even better – see here for a better viral marketing move omn Goldies part].